Employee swag is more critical to promoting a brand than you think.
22-year-old Digital marketing company, Single Throw uses employee swag to indoctrinate new employees into the brand by creating a wow factor on their first day. Filling a new hire’s desk with copious amounts of employee swag, from t-shirts with branded messages to notebooks, pens, and even some fun items for their office like a ping-pong ball shooter, all make an employee’s moments with the company memorable.
When an employee goes home and gets the “How was your first day” question, they drop all the swag on the counter and inevitably receive a resounding, “Wow!” followed by “What a great company” At least that’s the promotional marketing plan, and so far, it’s working.
Single Thorw’s retention of employees is 5x higher than the national average.
Employee swag is a big reason, not the only reason. They are a great marketing company, but the employees love the brand and wear it, carry it, and engage with it with pride every single day.
This NJ digital marketing company also uses employee swag to give to potential clients visiting their NJ offices.
“Everyone leaves with something that has our brand on it and is memorable. More often than not, when they return to their offices, they call and ask for another one for someone who could not make the meeting. – or employee swag game is on point!”
Single Throw and RubyRain have a close relationship and develop marketing strategies for all their promotional items, not just employee swag.
Single Thorw has branded socks they give potential clients before a marketing presentation; the reason given; is that they are about to have their current pair blown off!
Yeti tumblers adorn the company brand with a tagline, “Marketing that’s hotter than anything you could put in this cup.”
Another promotional item
success is their branded baby onesies with the words “Future Marketer,” which have been a massive hit with employees and clients alike.
Whether it’s employee swag or promotional items, creating a promotional strategy and campaigns around every promotional product has paid dividends for this leading digital marketing agency.
Interested in developing an employee swag strategy for your company – contact us, let’s see what we can create.
