From shirts to notebooks and pens, swag is the term typically used to describe promotional items that adorn your corporate brand, and if done right, it turns employees into brand ambassadors.
Selecting the right employee swag requires a deep understanding of your brand, what it stands for, what makes you special, and how to get that special something to connect at a glance. Making swag fun and stylish plays a part in order in creating employee swag staffers will be proud to use.
Giving out promotional items with your brand to existing and potential clients has a huge effect on their perception of your company and its offerings. Emblazoning your brand on items within the company, for the team, and promotional swag that clients touch, makes a significant impact on how your brand is viewed.
Corporate gifts and holiday promotional items should all be adorned with your brand and part of a promotional strategy designed to create deeper and stronger connections with prospects, clients and employees.
This is an area we are proud to say we have had much success. Read our employee swag case study from our long-time digital marketing client on how they use employee swag to increase employee retention rates and even build relationship with clients.
Employee swag if done right, can be infectious and help a brand gain more than just a glance. A well-structured employee swag marketing strategy can gain social recognition and get people talking. – let’s get them talking!
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